There are many file types to encode digital images. Sometimes it’s hard to decide which format to choose to achieve the desired result. Most high-end digital cameras will offer you a choice of file formats in which to save your images. The most popular formats are JPEG, TIFF and RAW. TIFF is popular among photographers and designers. This format is supported by nearly all image-editing and desktop publishing applications. Unlike JPEG, TIFF is a lossless format, so no matter how many times you save or copy them, your image won’t degrade. This comes at the expense of a file size which is considerably larger than a JPEG, so don’t even consider sending one of these huge files across the Internet. TIFF is preferable to JPEG because the latter is a lossy format. You’ll lose image information each time you change and resave a JPEG file. So it’s better not to save your master file as JPEG if you plan on doing any more editing to the image in the future as each recompression destroys a little more detail. But if you intend to shoot TIFF you need to be patient. In-camera image processing is significantly slower, so you will be limited in the number of fast pictures you can usually take choosing JPEG. ImageConverter Plus supports more than 200 image formats and their dialects – common and rare ones. With our software you can convert TIFF images to JPEG and a variety of other image formats, resize them, apply a watermark etc. – all in just a couple of mouse clicks.